Anitelea Consulting Group launches to help lenders and brokers own the answer as AI becomes the first port of call
Sydney consultancy founded by former lending CMO Neville “Nifty” Anitelea opens with Gift of Knowledge, a free industry newsletter, and a free AI answer snapshot for lenders, aggregators and fintechs.
Read the full release
SYDNEY, October 2026: Anitelea Consulting Group (ACG), a corporate affairs, reputation and marketing consultancy for lenders, brokers, wealth advisers and fintechs, has launched with a focus on answer engine optimisation (AEO).
Brokers and borrowers now put their first questions to AI tools such as ChatGPT, Google’s AI Overviews and Microsoft Copilot, often before they call a BDM or open a lender’s website. Which lender is quickest on turnaround? Who looks after self-employed borrowers? Who picks up the phone when a deal goes wrong?
The answers come from what is already published about a lender: trade media, websites, reviews, broker comments and executive posts. If that material is thin, out of date or inconsistent, the AI answer will be too.
AEO in plain terms
SEO helps you get found in search results. SEM is paying to appear there. AEO makes sure that when someone asks an AI a question about your business, the answer it gives is true, current and fair. Most lenders already invest in the first two. Few know what the machines are saying about them.
“Brokers and their clients are asking AI about you before they ever ask you,” said ACG founder Neville Anitelea. “Most lenders have no idea what that answer is, and many are surprised when they see it. AEO isn’t a tech trick. It’s the oldest rule in our industry written for a new audience: do what you say, say it the same way every time, and look after people when things go wrong. Get that right and the machines repeat it.”
Gift of Knowledge: the launch edition
ACG launched with Gift of Knowledge, a free fortnightly LinkedIn newsletter that answers real questions from lenders, brokers and industry leaders. The first edition, So what does AI say about you?, published on 12 October.
It answers a question Anitelea was once asked by a former CFO: if brokers and customers are asking about us before they ask us, how do we know what they’re saying, and how do we put a number on it?
The edition sets out four layers that shape an AI answer about any lender: Truth (the facts you own), Voice (what your leaders say), Partner (what brokers say in their own words) and Recovery (how you behave when things go wrong). It also introduces the ACG Authority Equation™: Trusted Moments × Compounding Values = Commercial Authority, the right to be chosen first.
“Gift of Knowledge is exactly what it sounds like,” Anitelea said. “Someone in our industry asks a real question, and we answer it in the open, for free. If you have a question you’d like answered, send it in.”
A free ten-question snapshot
To mark the launch, ACG is offering lenders, aggregators and fintechs a free snapshot. The business shares ten questions its brokers ask most, and ACG shows what leading AI tools say in reply, with a short read-out of what is right, what is missing and what is wrong.
About the founder
Anitelea has 31 years in marketing, 27 of them in financial services. He has led broker channel marketing at Westpac Group and St.George, held CMO roles in lending, and judged the Best Service and Best BDM categories at the Australian Mortgage Awards from 2019 to 2021.
ENDS
About Anitelea Consulting Group
Anitelea Consulting Group (ACG) is a Sydney-based corporate affairs, reputation and marketing consultancy working with lenders, brokers, wealth advisers and fintechs across Australia. ACG combines brand sentiment research, focus groups and corporate affairs with answer engine optimisation (AEO), helping clients earn trust that lasts with brokers, borrowers and the AI tools that now answer them. ACG was founded in 2026 by Neville “Nifty” Anitelea and publishes Gift of Knowledge, a free fortnightly newsletter on LinkedIn.
Media contact
Neville Anitelea, Founder, Anitelea Consulting Group. i@aniteleaconsultinggroup.org or message on LinkedIn. High-resolution headshots, the ACG logo and the ACG Authority Equation™ graphic are available on request. Neville is available for interview.